The exponential increase in comfort: Confort 2. A project dedicated to finding technical solutions to strengthen the company’s positioning in the comfortable footwear sector.

Given the great success of comfortable footwear that has always set it apart in the sector, the company has launched a new project, “CONFORT 2” (comfort squared), of shoes for women that offer even greater comfort through the adoption of an innovative sole: a new material that makes up the footbed of the shoes, which gives greater support to the foot through the introduction of a 5mm layer of latex between the insole and the sole, known generically as ‘memory foam’ with an incredible ability to retain its elasticity upon deformation; these physical and chemical characteristics make the bottom actually much more comfortable.

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Results

The project has enabled the consolidation of relationships with high-level players, many of whom are among the best-known large-scale distribution chains, seeking innovation at competitive prices. These markets are an important opportunity for Confort to access a numerically attractive sales channel.